Upcoming Events

"Imagine Thailand 2020 - A New Public-Private Vision for Thai Tourism"

Date: Thursday 19 March 2015, 9:00 am to 5:00 pm.

Venue: Ballroom, 23rd floor of Centara Grand at CentralWorld

Thailand’s Ministry of Tourism & Sports and The PATA Thailand Chapter are joining forces in this unique, interactive and engaging forum, organized for the first time in Thailand.
This event is an essential input into the strategic planning process of the Ministry of Tourism & Sports with the valuable experience and perspectives of the private sector being sought for the development of the "Tourism Road Map 2020."
According to the Minister of Tourism & Sports, H.E. Mrs Kobkarn Wattanavrangkul, the objectives of the overall master planning process focus on: Value Creation, Sustainable Tourism (Balance of Business, Local People, Environment), and Wealth Distribution as well as Local People Development and the Pride of Homeland.

“On behalf of The PATA Thailand Chapter, we are honoured and delighted to take part in the overall planning process for the Ministry of Tourism and Sports. This important event on March 19th will raise issues and insights that will provide essential inputs into the strategic planning process that the Ministry has initiated in producing a roadmap for 2020 and provides all of us with the opportunity to integrate good ideas and visions from tourism stakeholders both within and outside of Thailand. The draft master plan will be completed by March 30 and will then enter a testing phase before the 2020 master plan is officially launched in mid July. We look forward to this master plan providing a clear direction for the sustainable development of tourism for the benefit of the people and the Kingdom of Thailand. Please join us and share your thoughts,“ stressed Ben Montgomery, Chairwoman of PATA Thailand Chapter.

Who should attend

Business Entrepreneurs, CEOs, Managing Directors, Marketing Managers, Business Development Managers, Consultants, Strategists and Tourism Policy Designers from all the sectors of the travel industry of Thailand should attend this forum organised by the Ministry of Tourism & Sports and the PATA Thailand Chapter.


09:00 Registration and Coffee
10:00 Opening remarks by Ben Montgomery, Chairperson of PATA Thailand Chapter, MC for the morning
10:15 Our vision for the "Tourism Road Map 2020" H.E. Kobkarn Wattanavrangkul, Minister of Tourism & Sports


10:40 The World's Perception of Thailand As a Tourism Destination and Global Trends/Forces Affecting the Competitiveness of the Destination, Mr. Xu Jing, UNWTO
11:10 The Asia Pacific Perspective, Mario Hardy, CEO of PATA
11:30 The ASEAN Perspective and Regional Challenges, Professor Dr. Walter Jamieson, Director of the Service Innovation Program, College of Innovation, Thammasat University
12:00-13:15 Lunch Break
13:30 Greetings from the Tourism Council of Thailand, Khun Addie Porntip Hirunkate, Tourism Council of Thailand


A Market Oriented Thailand
Covering: Source markets, niche markets, segmentation, image and branding and more.

13:30 Introduction to the Afternoon and Panel, Dr. Jutamas Wisansing
Hotels: Mr. Bill Heinecke, Chairman of Anantara Group (tentative)
Tour Operators: Mr. Nino Jothikasthira, Director of Strategic Projects Asia, Destination Services
Airlines: Khun Patee Sarasin, CEO of Nok Air
Resources:Ms. Sarah Mathews, TripAdvisor, Mr. John Kester, UNWTO
15:00 Coffee Break


Product & experiential development
Covering: Tourism products, public/private sector collaboration, human capital development, infrastructure and more.

15:30 Introduction to the session by the MC
Within the framework of a public private partnership concept the suggested framework for the questions will be:
- Transportation/Acces: What needs to be done to develop the necessary air, road, water, public transportation access into the various clusters.
- Visitor Experience: Creating and enriching the visitor experience through the development of authentic and innovative attractions/sites.
- Visitor Services: Developing the necessary visitor services (accommodation, F&B, information channels etc.) to meet the needs of the visitor.
- Service Delivery: Developing the necessary service environment and culture to meet the needs of the intended visitor (This will include developing the capacity of the private sector as well as public sector stakeholders within each cluster as well as the capacity of local people).
- Branding and Marketing: The development of appropriate branding and marketing capacities and programs to reach the appropriate domestic as well as international visitors.
16:45 Summing up Using the Results of the Visual Thinking Exercise and the CITU team (John Koldowski/Prof. Dr. Walter Jamieson)
17:00 Parting Words from the Minister

The event is COMPLIMENTARY for travel professionals. The Event is in English with Thai simultaneous translation. Space is limited so register early!

Annual General Meeting and Thai SME & AEC Opportunities

Date: Wednesday 29 April 2015

Venue and Time: To be advised

Midyear Tourism Outlook by John Koldowski

Date: Wednesday 29 July 2015

Venue and Time: To be advised

IT Grand Slam

Date: Wednesday 23 September 2015

Venue and Time: To be advised

Gala Dinner "The Menus of Change - The Art of Food"

Date: Thursday 5 November 2015

Venue and Time: To be advised

Joint PATA/Skal Christmas Charity Lunch

Date: Wednesday 9 December 2015

Venue and Time: To be advised

PATA Thailand Secretariat Office
c/o College of Innovation Thammasat University
2 Prachan Road, Bangkok 10200, Thailand
E-mail: secretariat@pata-thailand.org
Contact person: Prof. Dr. Walter Jamieson

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