PATA Thailand Chapter e-Newsletter
July-August 2008Category: General
BY: PATA THAILAND COMMUNICATIONS
Chapter Meets With Tourism Minister
The PATA Thailand Chapter executive committee met with the Minister for Tourism and Sports, H.E. Weerasak Kowsurat, at the Ministry, June 16. The objective was to exchange information on priority issues facing the inbound travel industry in Thailand. The delegation, led by chairman Mr Luzi Matzig, and facilitated by TAT Governor Ms Phornsiri Manoharn, addressed issues such as slow growth, stagnant air seat capacity, security in the deep South, education and training, immigration queues at Bangkok and Phuket airports, and the need for new tourism products. Minister Weerasak agreed with the overall assessment made by the Chapter. He said the Interior Ministry would take steps to get rid of unnecessary paper work at immigration counters and would boost staffing levels. The Minister reaffirmed plans for more convention centres and the need for increased online bandwidth, as this affected Thailand's tourism portals. A copy of the Chapter's tourism paper presented to the Minister can be downloaded here.
Green Tips from the Chapter
PATA Thailand Chapter is committed to continuing the pioneering efforts of the PATA CEO Challenge, with regards to reducing the tourism industry's environmental footprint. The following tips provide simple ways for your business to reduce its environmental footprint. If your company is taking steps in this direction, please contact us at firstname.lastname@example.org to share your ideas. Together we can make a difference.
- Encourage guests to turn off TVs, not to use standby.
- Turn down (increase the temperature) centrally controlled air conditioning. Changing by one degree reduces carbon emissions and cash costs.
- Service climate control systems regularly to ensure they are running efficiently.
- Use low-energy fluorescent light bulbs.
- Install low-flow taps and showerheads, which can reduce the amount of hot water used by half, without effecting performance.
- Use recyclable packaging for complimentary toiletries and ensure service staff collect and separate for recycling.
TAT Honours Khun Kusa Panyarachun
TAT Governor Ms Phornsiri Manoharn held a luncheon June 16 in honour of Thailand's tourism industry veteran, Mr Kusa Panyarachun. Khun Kusa has been operating his company World Travel Service for over sixty years. Prior to the luncheon Khun Kusa, currently the Chapter's finance chairman, remembered the pioneering days of tourism from after World War II. He recalled a time when the Oriental Hotel had no hot water or air-con. "Eighty per cent of the hotel's guests used to be elderly American women. They had outlived their husbands and were on a world tour spending their former husbands' money," said Kusa.
PATA Thailand Chapter: Members' Product News
TAT Turns Green
The TAT has created a seven-step marketing programme to promote sustainable tourism in Thailand. The "7 Greens" target tourists, attractions, service providers, transportation, and tourism activities, to protect the industry's future.
The seven areas seek to inspire and develop eco-friendly products and services at an industry and community level. The 7 Greens are: Green Heart, Green Logistics, Green Destination, Green Community, Green Activity, Green Service, and Green [Plus].
TAT Launches Web 2.0 Campaigns
TAT has upgraded its e-marketing campaign with the introduction of five new programs to build the kingdom's presence on social networking sites and to target niche traveller segments.
Thailand Amazing Deals Project promotes Thai travel products via
amazingthailand.TourismThailand.org, with e-mail campaigns targeting 1.1 million web users worldwide.
Her Own Way: "Thailand - The Woman's Paradise" targets Asian female travellers through amazingthailand.TourismThailand.org/herownway.
Thailand Portfolio Project distributes online travel content to key Web 2.0 sites including
www.flickr.com, www.youtube.com and www.igougo.com.
Amazing Shot ... Amazing Experience Contest is an online video competition at www.tourismthailand.org/amazingcontest.
WIKI Mission for Thailand Tourism Project seeks to improve and edit all the information about Thailand on www.WIKIPEDIA.org and www.WIKITravel.org.
For more information, contact Thapanee Kiatphaibool, assistant director, marketing information technology group, TAT,
NS Travel Develops High-End Packages
NS Travel & Tour is has developed two new tour packages to target high-spend tourists. The Bangkok Luxury Arrival (2 nights/ 3 days) includes, airport pickup and 2 nights' stay in a Deluxe View Suite at The Banyan Tree Bangkok, a welcome cocktail at the Moon Bar and a 90-minute spa package.
From 24,170 baht, 4 Elements... 3 Days... 1 Heaven is a wellness package exclusively designed for couples at the Paradee Resort & Spa, Koh Samed.
It includes, car and boat transfers, accommodation, spa treatments and vegetarian meals. From 27,850 baht. Contact 02-624 6625, email@example.com, www.nstravel.com
ETC Provides Insightful Tours
Education Travel Center's award-wining "Thailand Insights" provide tailor-made loosely structured tours to give participants plenty of time to do their own thing, while providing essentials like accommodation, transport and transfers. Additional out of the ordinary tours include 2 and 3 day cruises onboard a traditional teak rice barge, the "Thanatharee".
These offer a unique opportunity to explore Thailand's rural heartland, cruising along the Chao Phraya River as you weave your way through the Central Plains.
Contact 02-440 1971, firstname.lastname@example.org, www.etc.co.th.