Pacific Asia Travel Association Thailand Chapter

PATA Thailand Chapter Gives Meetings Industry 'The Big Picture'

19-09-07 13:08 Age: 233 days
Category: General


BANGKOK, 19 September 2007 -- Leading members of the multi-billion baht a year meetings and conventions industry in Thailand will unite to hear expert advice on how they can significantly enhance their competitive edge and market share.

A workshop, entitled "The Big Picture" aims to attract over 100 delegates who will exchange insights into global trends, analyse successful case studies and improve the sales skills of the attendees.

One of Thailand's newest meeting venues, the Centara Grand and Bangkok Convention Centre at Central World, will host the event on October 26 .

Bob James, Chairman of the Pacific Asia Travel Association (PATA) Thailand Chapter said: "The 'Big Picture' is one of the most ambitious seminars that the Chapter has ever staged. It brings together the biggest names in Thailand's meeting, incentives, conventions and exhibition industries."

He added: "New but more demanding markets are emerging in the meetings arena. One of our goals is to share with delegates important information to help with the setting of future sales and marketing campaigns."

The Thailand Convention & Exhibition Bureau, the Thailand Incentive & Convention Association, the Society of Incentive & Travel Executives, and Diethelm Events are all playing a major role in the event.

David Barrett, Executive Manager at Diethelm Events (Thailand) said there is now immense pressure on meetings industry professionals. "They are expected to out-perform, out-sell and provide outstanding service as never before. Our aim on October 26 is to provide the industry in Thailand with the tools do so."

He said the Big Picture would be the "highlight" the Thailand meetings industry's 2007 educational calendar.

The Thailand Convention & Exhibition Bureau's Director of Meetings & Incentives, Ms Malinee Kitapanich, said that the meetings sector is vital to Thailand's tourism industry, as per capita expenditure by meetings delegates is often higher than those of leisure tourists.

"Meetings and incentive trip organizers insist on high service standards across the board because corporate reputations are at stake," she said.

Using a Hollywood "Big Picture" movie theme, specific sessions in the Big Picture are being called: "The Lion King - a snapshot of large international congresses", "Close Encounters of a MICE Kind - encounters with three buyers and three sellers from China, India and Singapore", "Casino Royale - hit the jackpot with 007 upselling shots", "Mission Impossible - event industry bloopers and how to avoid them", and "The Oscars of the Incentive Industry - three case studies of outstanding events that are worthy of an Oscar"

The Big Picture takes place Friday, October 26, 0900-1730 at World Ballroom A, Centara Grand at Central World in Bangkok. Prices are 5,000 baht for PATA, SITE, TICA and TCEB members and 5,500 baht for non-members. The cost includes all seminar documents, lunch and two coffee breaks.

For further information call 02 237-5195/9. Fax: 02 237-5190. E-mail: pata(at)

Editor's note: you can download a graphic of the Big Picture event at

About PATA Thailand Chapter

The Pacific Asia Travel Association (PATA) Thailand Chapter is a voluntary not-for-profit membership organisation that supports the responsible development of the travel and tourism industry in Thailand. The Chapter organises tourism training seminars, disseminates useful information to its members and the media and supports the strategic objectives of PATA head office. The Chapter comprises both private and government sectors. More information is available at