Thailand's Meetings Industry Goes Hollywood
BY: PATA THAILAND COMMUNICATIONS
BANGKOK, October 18, 2007 – Leaders from the meetings industry in Asia will use Hollywood movie themes to boost Thailand’s meetings industry, which has been in a downturn for a year.
The “Big Picture” workshop in Bangkok on October 26 aims to enhance Thailand’s meetings industry skills. Expert practitioners will analyze best practice case studies with a view to upgrading skills among Thailand’s event organisers, marketers and destination management companies.
The event, organised by the Pacific Asia Travel Association Thailand Chapter, will give practical tips and motivation to a sector that the Thailand Convention and Exhibition Bureau estimates will bring in about 56 billion baht in foreign exchange this year. The Bureau estimates that some 814,000 “MICE” – meetings, incentives, convention and exhibition – delegates will visit Thailand this year.
The global medical, automotive, fashion, jewellery and agriculture industries often spend lavishly on events in Thailand. Normally, Thailand also attracts thousands of corporate incentive visitors, many of them on motivational or reward trips paid for by their companies.
“For political and perception reasons some overseas event and meetings organisers have been unsure about Thailand in the last year or so,” said Bob James, chairman of the PATA Thailand Chapter. “Our objective is to upgrade meetings industry marketing and operational skills so that when the political situation improves our meetings sector will be well placed to aggressively win back market share from other Asian destinations.”
The Thailand Convention & Exhibition Bureau, the Thailand Incentive & Convention Association, the Society of Incentive & Travel Executives, and Diethelm Events are all playing a major role in the Big Picture. One of Thailand's newest meeting venues, the Centara Grand and Bangkok Convention Centre at Central World, will hold the event.
Meeting industry buyers from Singapore, India and China will explain what meetings industry buyers in those markets are looking for in a session called. “Close Encounters”. Other Hollywood "Big Picture" sessions are: "Casino Royale - hit the jackpot with 007 upselling shots", "Mission Impossible – The Perfect Event?” and "The Oscars of the Incentive Industry - three case studies of outstanding events that are worthy of an Oscar". Speakers from UK, South Africa and Australia will also attend.
David Barrett, executive manager at Diethelm Events (Thailand) said meetings industry professionals, like sales people, needed to hit their targets. "We are expected to out-perform, out-sell and provide outstanding service as never before. Our aim on October 26 is to provide the industry in Thailand with the tools do so. All meetings industry professionals are welcome to attend," he said.
The Big Picture takes place Friday, October 26, 0900-1730 at World Ballroom A, Centara Grand at Central World in Bangkok. Prices are 5,000 baht for PATA, SITE, TICA and TCEB members and 5,500 baht for non-members. The cost includes all seminar documents, lunch and two coffee breaks.